{"product_id":"dorm-18-launch-set","title":"D.O.R.M. 18™ Launch Set","description":"\u003ch3\u003eAn Ideal Entry Point for New Customers\u003c\/h3\u003e\n\u003cp\u003eThe D.O.R.M. 18™ Launch Set is positioned to attract beginners who are ready to move beyond curiosity and into their first real launch. By including both a launch pad and controller alongside the rocket kit, it gives customers a clear path from purchase to liftoff without overwhelming them.\u003c\/p\u003e\n\n\u003cp\u003eThis makes it an easy recommendation for customers who want a guided introduction to model rocketry.\u003c\/p\u003e\n\n\u003ch3\u003eDrives Add-On and Repeat Sales\u003c\/h3\u003e\n\u003cp\u003eBecause engines and recovery wadding are sold separately, this set naturally creates additional purchase opportunities at the point of sale. It also encourages repeat visits as customers return for more engines and supplies after their first launch. It is a product that supports both initial conversion and ongoing engagement.\u003c\/p\u003e\n\n\u003ch3\u003eBeginner Friendly Build, Broad Appeal\u003c\/h3\u003e\n\u003cp\u003eThe D.O.R.M. 18 is designed to be approachable for new builders, with molded plastic fins that simplify alignment and reduce build frustration. This helps ensure a positive first experience, which is critical for long-term customer retention in the hobby.\u003c\/p\u003e\n\n\u003cp\u003eIt is equally appealing to families, younger flyers, and casual hobbyists looking for something approachable but still exciting.\u003c\/p\u003e\n\n\u003ch3\u003eProven Performance That Sells Itself\u003c\/h3\u003e\n\u003cp\u003eWith projected flights up to 1000 feet, the D.O.R.M. 18 delivers the kind of visible performance that captures attention at the launch field. Strong, consistent flights paired with reliable parachute recovery help build customer confidence and satisfaction.\u003c\/p\u003e\n\n\u003cp\u003eThat positive experience often leads directly to additional purchases and deeper involvement in the hobby.\u003c\/p\u003e\n\n\u003ch3\u003eA Reliable, Repeatable Product for Your Shelf\u003c\/h3\u003e\n\u003cp\u003eDurable construction and consistent performance make the D.O.R.M. 18 a dependable product for retail environments. It is well suited for in-store recommendations, starter displays, and seasonal promotions aimed at new hobbyists.\u003c\/p\u003e\n\n\u003cp\u003eAs an entry point into the Estes ecosystem, this launch set helps introduce customers to a broader range of rockets, engines, and accessories.\u003c\/p\u003e","brand":"Estes Rockets","offers":[{"title":"Default Title","offer_id":52184705663288,"sku":"003237","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/0220\/6776\/files\/3237-DORM-18-Model-Rocket-Launch-Set.png?v=1776105530","url":"https:\/\/b2b.estesrockets.com\/es\/products\/dorm-18-launch-set","provider":"Estes Wholesale","version":"1.0","type":"link"}