The Fourth of July is about more than fireworks—it's about tradition, community, and creating unforgettable memories. And what better way to celebrate American ingenuity than with Estes Rockets?
Since 1958, Estes has helped generations launch high-flying fun. For families seeking a safer, more educational alternative to fireworks, model rockets are the perfect solution. They combine STEM learning with hands-on excitement, making them a hit with parents, educators, and hobbyists alike.
With rockets for every age and skill level, Estes offers retailers a unique way to drive foot traffic, boost seasonal sales, and stand out during patriotic promotions.
3 Ways to Help Your Customers Launch the Fun
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Host a Community Launch Event: Partner with a local park, school, or community center to host a safe and supervised rocket launch on July 4th weekend. Offer exclusive discounts on supplies and make your store the pre-launch HQ.
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Bundle Rockets as Part of a “Patriotic Play Kit”: Create a themed in-store display with rocket kits, red-white-and-blue accessories, and outdoor play items. It’s a ready-made experience families can take home and launch.
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Offer a “Launch & Learn” Demo in Your Store: Turn your sales floor into a mini launch lab. A quick demo or build session draws foot traffic, sparks curiosity, and turns browsers into buyers.
Stock Up Now: Best Sellers That Shine on the 4th
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Alpha
An all-American classic and a great beginner build. Durable, dependable, and a rocket that customers return to year after year.
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Big Bertha
Eye-catching, easy to spot in flight, and perfect for group launches and community celebrations.
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Point-of-Purchase Patriotic Rockets Display
A floor-standing, turnkey display packed with 24 rockets, 48 engine packs, and 8 launch systems. Bold, patriotic branding and a compact footprint make it ideal for endcaps and seasonal promos.
Help Your Customers Launch Traditions That Last
With over 60 years of rocketry expertise, Estes is proud to be part of America’s heritage of innovation and exploration. This July 4th, help your customers launch more than just rockets—help them launch new family traditions.
